What Does an Editorial Director Do?

We tapped our hardworking—and long-distance!—editorial director, Sarah, to hear about her job and take a peek at her workspace.

From Sarah:
I joined #TeamIvanka in our very early days—before our site had even launched—and I had the fun task of determining how content would come to life on IvankaTrump.com. As editorial director, part of my job is ensuring our voice is articulated properly across all of our channels, so whether you read a profile piece or a tweet, on our site, or somebody else’s, it's clear who it's coming from. I tend to think of an editorial director as someone who works at a fashion brand or publication, but the truth is that today, everyone is eager to create content to cut through the noise, develop connections and build brand loyalty with readers or customers. I have friends who are doing interesting things for private schools, liquor companies, even financial services firms. My husband is starting something similar in the oil and gas industry.

The strongest brands today are the ones that can tell their stories in creative, authentic ways—and you usually need a writer in order to do it well; if fashion isn’t for you, that’s okay. Aside from the people I get to work with every day on our team, my favorite thing about my role is interacting with our Entrepreneurs in Residence. We have so many incredible women (and a few men!), participating in the conversations on our site, and I'm honored to play a part in helping to amplify their messages and share them with our audience. Almost two years ago now, my family and I relocated to New Mexico. I went from the Upper West Side to the true Southwest. I commute back and forth from my home office to the city and I consider it a gift to be able to do what I love, at a high level, remotely (cheers, Google Hangouts!). From #TeamIvanka's Desk: Sarah Warren, Editorial Director

1. Ivanka loves to pass on a good read, and the distance doesn't stop her! These are a few of the books that have shown up on my doorstep recently, dog-eared and with copious notes in the margins.

2. When I moved to NM, I really wanted to incorporate some of the local charm into our space—hence, the cacti. They're the only plants I've ever been able to keep alive, so I collect them en masse. (I even brought some back to NYC with me recently for holiday gifts!)

3. I often fall into the trap of form over function, which is why I have a desk without drawers. I keep this minimalist file box from Poppin close at hand for bigger projects, where I like to print out drafts and cover them in notes.

4. My daughter has recently started drawing (something I've been waiting for, for years!). This is a picture of our family. That’s our dog, Bruiser, bottom right.

5. A dear friend inspires me constantly by sending little handwritten notes in the mail. One of my New Year’s resolutions is to express my appreciation more meaningfully and I'm keeping this stack of notecards on hand to remind me to do it!

6. I go between tote to crossbody to one of my kids’ backpacks quite often. For the last month, I’ve been carrying all of my essentials in our Rio Tech Sleeve. It’s set up like a big wallet, with a rechargeable battery (genius!), and it actually does hold everything I need, so I can just pull it from one bag and toss it into another.

7. I’m on video calls constantly and a swipe of color makes a big difference in how you look on screen. I love Tata Harper's Lip and Cheek Tint, Givenchy’s Magic Lip Gloss and the Sugar Berry Lip Treatment from Fresh. Because it's dry in the desert, I've also got moisturizers for my hands and lips and a rollerball fragrance (that's just for fun).

8. Even when I'm a thousand miles away, part of my heart still lives in NYC.

Featured photo courtesy of Meg Bridge