Hot Mama: Rachel Blumenthal
The founder of Cricket's Circle is innovating the baby registry process—so that you don’t have to lose sleep over it.
Rachel Blumenthal is changing the way new moms shop and register for their babies. Specifically, changing it from a daunting process to one that’s easy, tailored-to-you, and (get this!) stylish. Her site, Cricket’s Circle, narrows down the dizzying amount of options in every category to the three best picks—pros and cons laid out for each—so you can choose with confidence. Plus, their brilliant life hacks, inspiring mom spotlights and post-baby fashion essentials make it a daily must-visit. Previously, Rachel was an Yves Saint Laurent publicist, helped launch Warby Parker, which her husband co-founded, and launched a successful jewelry business out of her living room (300 retailers and an Oprah’s “Favorite Things” feature later, she licensed the company). She’s also mom to 4-year-old Griffin, with another baby on the way(!), and a proud and active supporter of BabyBuggy, HELP USA, and Healthy Child, Healthy World. Not to mention, her Instagrams are a very worthy addition to your feed, featuring the best of the best at the intersection of high fashion and babies (one of her first words was Bloomingdales, after all. She doesn’t mess around).