Introducing the Soho Tote
#TeamIvanka’s got a brand new bag.
You may have noticed, but at #TeamIvanka, we’re fully focused on creating solutions—and making life easier. We see challenges as opportunities and we love to come up with a smart fix to address some of our universal woes. One such frustration was that collectively, we couldn’t find the perfect work tote. It’s a hot topic of conversation among women who travel frequently, work outside the office and have things to do both before—and after—hours. We literally couldn’t find a bag to do the trick. So we created it ourselves. The Soho Tote was designed to be the ultimate work bag, combining both form and function. When our design team set out to create this tote, they held a company-wide focus group. Our entire team sat together and wrote out a wish list of goals for the dream bag. Our art director wanted a laptop pocket. Our handbag designer insisted on a key leash. Our CMO had recently had her wallet snatched from an open-top tote so zippered pockets were high on the list. We wanted it to be big enough to hold everything, but not so massive that it weighed 100-pounds. Our design team got to work and the rest of us waited (im)patiently. After a few iterations—and quite a few wear tests—the Soho Tote came to be. It hits just the right balance of organized storage (the better to find things with, we say) and open space. The large pockets are outfitted with magnetic tabs to secure laptops, iPads, notebooks and documents. Smaller pockets are perfectly sized for your phone, tech cords, sunglasses and pens. Two zippered pockets ensure your most precious items stay safely stowed. If you ask us, it’s a pretty perfect tote.
Image courtesy of Ivanka Trump
Ivanka Trump Bag: Soho Tote
Photographer: Nathan Kraxberger
Prop Stylist: Randi Brookman Harris